Ragusa Classique

The classic product in the Ragusa range with the smooth praline filling, whole hazelnuts and the original rectangular shape. Ragusa has been produced this way for over 70 years, winning the hearts of Swiss consumers.

NUTS

A key ingredient of Ragusa: hazelnuts helped turn Ragusa into a cult product and a unique Swiss chocolate speciality.

Cacao

Cacao beans arrive in Courtelary, where chocolate is then made from them.

Sustainability

100% Natural

Cocoa mass • Hazelnuts • Cocoa butter • Whole milk powder • Sugar • Soya flour • Coconut fat • Melted butter • Skimmed milk powder

FULL LIST OF INGREDIENTS

RAGUSA THROUGH THE YEARS

1929
Foundation
Founding of “Chocolats et Bonbons fins Camille Bloch” in Bern
1942
Invention of Ragusa
During the war years there was a shortage of raw materials. In 1942 Camille Bloch came up with a brilliant idea: he processed ground hazelnuts into a paste and added whole hazelnuts. He spread the paste in flat moulds, covered them on both sides with a thin layer of chocolate and cut them into rectangular 50-gram bars.
1945
Packaging

From the very beginning, Camille Bloch was convinced of one thing: No matter how in tune with the times a chocolate product seems, no matter how authentic it is or how good it tastes — without the right packaging, its chances of market survival are slim.
1960
Packaging
New Ragusa packaging
1965
TV Spot
One of the first Ragusa TV spots.
1970
First colour TV spot
Two years after colour television arrived on the scene, Ragusa produced its first colour TV spot.
1975
TV Spot
Ragusa TV Spot in german
1980
Sponsoring
EHCB (Hockey Club Bienne) sponsorship – Heini Hemmi – Advertisement RAGUSA 1977
1980
TV Spot
This TV spot from the 1980s features different Ragusa consumers.
1988
Ragusa in the air
Ragusa hot air balloon
1989
Packaging
New Ragusa packaging
2006
TV Spot
TV Spot from 2006
2007
Packaging
New Ragusa packaging
2010
TV Spot
TV spot for Ragusa Classique and Ragusa Noir
2011
TV Spot Lara Gut
First spot linking Ragusa and Lara Gut
2013
Sponsoring
Starting this year, Ragusa becomes Lara Gut’s main sponsor.
2014
Ragusa Blond
TV Spot for the launch of Ragusa Blond starring Lara Gut and ZiBBZ.
2015
Ragusa Classique

The current packaging for Ragusa Classique
2015
Spot TV Ragusa Friends
TV spot for the launch of Ragusa Friends, available as Classique, Blond and Noir
2017
75th anniversary of Ragusa
Surprise for the 75th anniversary of Ragusa. A Monday morning, bags filled with 75 RAGUSA and astonishing mines. Here is a good summary of our surprise action! Some lucky ones received a small gift on the occasion of 75 years of RAGUSA.
2017
75th anniversary campaign
As part of the campaign to celebrate the 75th anniversary of RAGUSA, passersby give us their definition of character.